In astrology, the "rising sign" or the ascendant sign is the constellation that is rising over the horizon at the time of one's birth. It can represent one's appearance, they way one is perceived, and how one "show's up" in the world to others. Your branding is not much different.
Our studio was born in the idea that branding is all about perception and in today's world, branding is what brings a brand to life.
At our heart, we value strategy and data as much as we value pleasing aesthetics and classic visuals.
Naomi Banks, CEO & Founder
MEET OUR FOUNDER
Current Obsessions: Catching sunsets, Hosting, BookTok, Skincare
Design Preferences: Minimalism (done right), balanced composition, anything with a nostalgic feel
In 2021, after years of creating art and designing, I found myself constantly analyzing big brands - I needed to figure out what made these brands feel so alive and inviting? Why were they so memorable and magnetic? I knew it wasn't design alone so I began researching endlessly. I had recognized several patterns that clearly leveled-up brands from just nice visuals to (strategically-driven) cult favorites. It has begun my passion to build brands using this formula where beautiful design meets proven strategy.
